How I Find the Best Watch Deals Online

For more info about my small collection, checkout my interview with the TheTimeBum.

In this post, I will give you the websites/tools I use to find the best watch deals, as well as a few examples. If you’re looking for more of a detailed explanation on value, read my article: Best Watch Brands under $500: Affordable Timepieces Made with Actual Craftsmanship

I only own 5 watches because I’m a big believer in quality over quantity. Part of the fun is the hunt. Searching online, engaging in communities, and ultimately making your own decisions about which watch is good enough to make it on your wrist.

A luxury item that represents your personal style and appreciation for craftsmanship deserves your thoughtfulness; especially, if you’re going to be shelling out your hard earned money.

Some might call this pretentious, but I disagree. Judging others based on their interests is pretentious. Ever heard this one before? “Watches are all about ego. My cell phone tells the time.” Gross.


The first step to finding the absolute best watch deal is passion. Let yourself love everything about a great timepiece. The elegance and complexity of a watch can be beautiful, inspiring, and lifelong.

Recently, in the private Watch Judge Facebook group, someone shared a story about a Rolex Day Date that was given to him as a graduation present. He said one day it would belong to his son on graduation day. That’s a meaningful narrative.

“I wear every single chain, even when I’m in the house, cause we started from the bottom now we’re here.”

As Drake so eloquently puts it, there is nothing wrong with celebrating success.


After you develop a personal passion for watches, you need the tools to find them. I’ve spent 10+ years reading about watches online. Again, searching is part of the fun, but there are a few resources I wish I had known about sooner.


The following are some of the best watch related social media accounts:

Twitter – Ague Trading Co, analog/shift
Facebook – Microbrands, Diver’s Watch Club, TGV
Instagram – Jeep99Dad, markcoffman494, jasonheaton


I use the resources above as a baseline to form my own opinions. Basically, I let others curate brands for me, then I pick my favorites. I got tired of Googling and scanning forums though, so I created (a place for enthusiasts, bloggers, and microbrands to share and vote on their favorite watches – categorized by price).